ROAS, spend and margin after ads
In one view you see the return on ads, the spend amount and the margin after the ad cost is deducted. It is clear at once whether a campaign improves the result or worsens it.
Back to feature overview
Allegro Ads ROAS and margin, counted after the ad cost is deducted.
Salecare brings ROAS, spend and margin after ads together in one place and shows on which offers advertising pays off. You see which offers return the spend and which only generate cost.
Ad optimisation and ROAS from the Pro plan. See pricing
Advertising
How Salecare calculates Allegro Ads ROAS and margin after ads
Daily ad cost and sales from ads
A day-by-day chart sets the ad cost against the sales Allegro attributed to the ads, both as the Allegro Ads panel reports them. The tiles beside it show the ad spend, the gross sales from ads, the panel ROAS with its break-even, and the margin after ads.
Recommendations you apply right away
The recommendations point out where to raise or lower the CPC bid, raise the daily budget of a group that runs out of it, or pause an offer that loses money on ads. Every recommendation names the value before and after, and a bid raise is one step of at most 25%. The extension writes an approved change into the Allegro Ads panel and records the value before and after the change. No recommendation is applied automatically, and a dismissed one does not come back, unless it is a bid cut or an offer pause and the ROAS falls by more than a fifth since it was dismissed.
Honest about the data
For the account Salecare shows the ROAS from the Allegro Ads panel, the sales attributed to the ads divided by what they cost, and the recommendations work from that figure. Allegro does not publish advertising statistics broken down by hour, so Salecare gives no advice on which hour to advertise. The recommendations leave out the newest 7 days, because Allegro keeps adding sales to a click for another week.
Who ad optimisation in Salecare is for
A seller who cannot tell whether ads pay off
The Allegro Ads panel shows clicks and a ROAS built from purchases within 7 days of a click, not what is left once the campaigns are paid for. Salecare sets ad spend against the offer's margin and shows the margin after ads. A campaign with a high ROAS that subsidises offers with no margin stops looking like a success.
A seller who promotes a few hundred offers at once
With that many promoted offers nobody checks each one in the panel. On the Offers tab of Advertising the Losing filter keeps the offers whose margin after ads is negative, and sorting by the Spent column puts the costliest first. An offer with a few dozen zł of spend and no sales from ads lands high on that list. It is the first candidate to pause, found without browsing the panel.
A company with several Allegro accounts in different roles
Every connected Allegro account has its own Allegro Ads panel and its own recommendation settings with a lowest and a highest ROAS. On the main account you protect profit, while on a clearance account you can let advertising do more. You see all of it in one app, without signing in to one panel after another.
What the Allegro Ads panel does not show
Margin after ads instead of ROAS alone
The Allegro Ads panel calculates ROAS from what it attributed to the ad itself, and Salecare shows that ROAS in Advertising. On the offers list the Ads column gives a second ROAS, the offer's whole revenue per zł of ads, next to ACOS and CPC. None of them says anything about profit, which is why Salecare adds the margin after ads, the margin on the sales from ads minus their cost.
Ad cost included in the margin everywhere
Once connected, advertising spend enters the margin of offers and orders throughout the app, from the Profit & loss statement down to a single order. Salecare pulls offer promotion fees from Allegro settlements with every sync and allocates them to specific offers, so you see where an ad sells a lot but ends up below zero once promotion is deducted.
Recommendation settings instead of daily clicking
In Salecare you set the lowest and the highest ROAS once, separately for each account, and a lowest ROAS set to Automatic is the break-even worked out from your margin. Salecare judges campaigns and prepares recommendations with the exact value, and after a change in an ad group it waits 7 days before judging it again.
ROAS from the Ads panel with the break-even, spend and margin after ads in one view, plus a daily chart of the ad cost and the sales from ads.
What you need first and what ad analysis does not do
The Salecare Ads extension and an open panel
Allegro does not provide a full API for Ads, so campaign data is read by the free Salecare Ads Chrome extension, in your signed-in session. Data flows on its own once a day while the Allegro Ads panel tab is open in your browser. When you close the tab, Salecare shows that the Allegro Ads panel is closed and no data comes in, but nothing already fetched disappears.
No change happens on its own
Recommendations are advisory. You approve a CPC bid, a daily budget or pausing an offer separately, and the extension applies it in the Allegro Ads panel and records it in Change history with the value before and after.
No hourly advice
Allegro does not publish advertising statistics broken down by hour, and Allegro Ads has no hourly settings, so Salecare shows no hour map and gives no advice on when to advertise. The ads module is available from the Pro plan up.
Questions about Allegro Ads ROAS and margin after ads
How does Salecare connect to Allegro Ads?
Through the free "Salecare Ads" Chrome extension. You provide no API keys, the extension uses your logged-in session in the Allegro Ads panel and sends campaign, ad-group and offer data to Salecare. The data reaches Salecare while the ads panel is open. The ads module is available from the Pro plan up.
Can Salecare change my campaigns for me?
Only with your approval. An approved recommendation (CPC bid up or down, a higher daily budget, pausing a group that holds only that offer) is written into the Allegro Ads panel by the extension for you, with exactly the value from the recommendation. Changes act at the ad-group level, and you approve each one separately. Nothing happens automatically.
How does Salecare calculate ROAS?
For the account Salecare shows the ROAS from the Ads panel, the sales Allegro attributed to the ads divided by what they cost, and the break-even, the ROAS at which the margin covers the ad cost. For each offer Salecare also shows the offer's whole revenue per zł of ads, the ad cost share of revenue (ACOS), CPC and spend on the offers list, and the margin after ads in Advertising.
Why does ROAS in Salecare differ from ROAS in the Allegro Ads panel?
The Allegro panel calculates ROAS from purchases within 7 days of a click on the ad, including your other offers bought after that click. Salecare divides the offer's whole revenue, sales without ads included, by the ad spend. The panel ROAS is in Advertising, and the whole-revenue ROAS in the Ads column of the offers list. Sales from ads and the panel ROAS are gross, as in the Allegro panel.
What ROAS is good for my account?
There is no single value for everyone. Advertising only pays for itself above the threshold set by the margin before ads. Salecare works that threshold out from your margin over 30 days, leaving out the newest 7, and works it out again every time the recommendations are worked out. On a 40% margin that is 2.5, on a 13% margin already 7.7. You read the threshold in Recommendation settings, in the Lowest ROAS field (Automatic, now 2.5), and under the ROAS on the Overview as "pays from".
Do I have to set up the recommendations myself?
No. The first time the extension sends the account's data from the Allegro Ads panel, Salecare creates recommendation settings for it with the Lowest ROAS set to Automatic, which means the break-even worked out from your margin. You can change the recommendation settings or switch the recommendations off like any other setting.
See also
Features that work together with this one.